As businesses increasingly move towards cloud-based solutions, Customer Relationship Management (CRM) software has become a staple in most company's tech stack. Salesforce and Oracle CRM are two of the most popular CRM choices available in the market, but how do they compare to each other?
Interface & User Experience
Both Salesforce and Oracle CRM come with an intuitive interface that is easy to navigate. Salesforce is known for its simple navigation and customizable dashboards, making it easy to get started with. However, some users have reported that Salesforce's interface can become cluttered and overwhelming as the user adds more data to the platform.
On the other hand, Oracle CRM's interface is generally cleaner and more efficient. The platform's layout is user-friendly and focused on reducing the amount of time users spend on repetitive tasks. That being said, Oracle CRM can be less customizable than Salesforce, making it less ideal for organizations with more complex needs.
Features & Functionality
When it comes to features and functionality, Salesforce is widely regarded as the more comprehensive platform. The platform offers a range of features starting from basic contact management to advanced sales forecasting, marketing automation, and analytics functionalities. Salesforce can also integrate with hundreds of other third-party applications and can be customized to suit specific business needs. This makes Salesforce an ideal choice for larger organizations with complex processes.
Oracle CRM, on the other hand, is a more streamlined platform with a focus on providing core CRM functionalities. Its features include lead and opportunity management, sales forecasting, and territory management. Oracle CRM also offers seamless integration with other Oracle products such as Oracle Eloqua, Oracle Social Cloud, and Oracle CPQ. However, compared to the wide range of options offered by Salesforce, Oracle may be less ideal for larger organizations with more complex needs.
Pricing
Both Salesforce and Oracle CRM are priced based on a subscription model, with Salesforce offering several plans to choose from starting at $25 per user per month. Salesforce plans are rated according to features offered and the maximum number of users allowed per plan.
Oracle CRM, on the other hand, is mostly sold as an add-on to the Oracle NetSuite platform but can also be purchased as a standalone product. The standalone version starts at $65 per user per month and offers basic CRM functionality. Customers need to add more modules to the product for additional functionalities.
References
When comparing Salesforce and Oracle CRM, it's important to note that each platform has its strengths and weaknesses. While Salesforce is generally considered the industry standard for CRM, Oracle CRM is a more specialized platform designed with the unique needs of enterprise-level organizations in mind. Ultimately, the choice comes down to the specific needs of each organization.
References:
- Salesforce (2021). https://www.salesforce.com/
- Oracle CRM (2021). https://www.oracle.com/applications/customer-experience/crm/